FOR IMMEDIATE RELEASE December 7, 2016
Contact: Julaine Appling, President –
Matt Sande, Vice President – 262-796-1111
Copy Available Online here.
“Choose Life” License
Plate Coming to Wisconsin
WI –Today, Choose Life Wisconsin, Inc.,
announced it is now an Authorized Group
with the Department of Motor Vehicles for the purpose of requesting a
specialty license plate.
“The choose life plate has been almost
ten years in the making,” said Julaine Appling, Choose Life Wisconsin
president. “We are excited that within the next eight to twelve months,
Wisconsin pro-life citizens will be able to purchase a beautiful license plate
that expresses their views on life while also directly helping our state’s
life-saving, woman-helping Pregnancy Resource Centers.”
Choose Life plates are now available in
over 30 states. Since the first plate was approved in Florida nearly 20 years
ago, over $23 million has been raised nationwide to assist with adoption and
other life-affirming educational work.
In the Midwest, Indiana has raised
$650,000, and Ohio has raised over $500,000. Both states have over 25,000 cars
sporting their Choose Life plates.
Matt Sande, Choose Life Wisconsin
vice-president, said, “We have experienced increasing demand for a “Choose
Life” license plate in Wisconsin over the last five years. We are confident the
plate will sell quickly, and we are excited to open up a funding stream for
Wisconsin’s Pregnancy Resource Centers, which offer health services, adoption
referrals, and in general help women in crisis pregnancies make life-saving
The Choose Life Wisconsin license plate
originated with Pro-Life Wisconsin and Wisconsin Family Action partnering on
the idea and working together throughout the long administrative/legislative
“Julaine and I, on behalf of our
respective organizations, have been through legislative hearings, floor votes,
changes in procedure, legal questions and more over the past six years. We are so happy to finally reach this point,
knowing in the next year or so, Choose Life Wisconsin will begin distributing
much-needed funds to Wisconsin’s Pregnancy Resource Centers - our front-line
partners,” said Sande.
Choose Life Wisconsin, Inc., is an
independently registered Wisconsin not-for-profit corporation. The IRS has
recognized Choose Life Wisconsin as a 501(c)(3) organization. Choose Life Wisconsin’s mission is to spread
a positive, pro-life message and help Wisconsin’s vital Pregnancy Resource
Centers flourish by funding them from the proceeds of the sale of the Choose
The proposed Choose Life Wisconsin
license plate features classic Wisconsin colors—red, white and black. The
graphic on the left side of the proposed design is an ink-print of a baby’s
foot, like those on birth certificates. Under the plate number is “Choose Life”
Currently, the Specialty License Plate
unit of the Department of Motor Vehicles is working with Choose Life Wisconsin
to finalize design details. State law
requires that the plate be available for purchase within twelve months of the
sponsoring group being approved.
The first time someone purchases the
plate, the cost will be the regular registration fee, plus a $15 issuance fee,
and $25 tax-deductible donation which the state will send to Choose Life
Wisconsin, Inc. After the first year,
the cost is the regular registration fee and the $25 tax-deductible donation
(unless the applicant wants a personalized plate, which is an additional $15).
Choose Life Wisconsin will then distribute the funds to Wisconsin’s Pregnancy
“This is a dream that at points, quite honestly, we
weren’t sure would ever come true. But thankfully it has. Wisconsin citizens
will soon be able to proclaim their pro-life beliefs on their license plates
and by doing so help fund on-the-ground organizations that are on the front
lines of the pro-life cause,” said Appling.